With McRunner Mania ramping up, my manager has been approached with some ideas on how to grow the McRunner brand. Since I’ve been transparent with everything so far, I thought this shouldn’t be any different. So, take a look and let me know what you think about these opportunities.
McRunner Meal: It includes 2 hamburgers, half a small fry, two chocolate chip cookies, and a bucket (no substitutions). Here’s the cool part, it comes with a free stopwatch. I think this is promising.
McRunner Comic Book: This just seems like a bad idea. The hero always dies when sales slump.
McRunner Baby Onesies: I would have total creative control with this product. Thinking there could be one with a little marathon medal, one with a little race bib number, even one with a clever saying like, “Boston 2035″. Think there are possibilities with this. If Martha and Mariah can design, why can’t I??
McRunner Marathon: You know where this is going. I already vetoed it.
McRunner Action Figure: Basic figure comes with one pair of running shoes, short, shirt and iPod. There would be a bunch of accessories for purchase, including racing flats, winter gear (gloves, hat, etc.) and miniature finisher medals. Not sold on this idea.
McRunner Fathead: Lifesize McRunner on your wall…who wouldn’t want this?! Thinking this sells a million units in the first year.
McRunner Groupon: I have NO idea what they’re talking about with this one. But Groupon, is hot…so I’m leaning towards yes!